The creator graph & market intelligence
Under Discovery sits mozie's creator graph: creator profiles organized with available audience and performance signals. It goes beyond filtering by follower count to match creators to the audience and campaign you describe.
Ranked by audience, not follower count
When you describe who you want to reach, mozie ranks creators by how well the available audience and content signals fit, using inputs like:
- Engagement – how much their audience actually interacts, not just how many follow.
- Audience – demographics and location when available, with estimates distinguished from creator-authorized data.
- Fit to your brief – topic, format, and adjacency, inferred from the campaign you describe.
- Fair rate – an estimated price from market data, so you know what a deal should cost before you ask.
A large following with a mismatched or low-quality audience ranks below a smaller creator whose audience is exactly your buyer.
Engagement quality
Follower counts alone are not enough. mozie presents available engagement patterns and labelled audience estimates so teams can investigate quality before spending. These signals support a decision; they are not a definitive measurement of audience identity or fraud.
Audience intent analysis
Where audience-level engagement signals are available, mozie summarizes recurring interests, questions, purchase intent, and resonance. Those signals help distinguish a creator with an active, relevant audience from one generating passive or unrelated engagement.
Market intelligence
Rate estimates and benchmarks (cost per view, cost per engagement) come from market data across the graph. That's what makes pricing a negotiation from a known number instead of a guess, and what lets mozie flag a fair deal.
Market reads also surface emerging category trends, competitor activity, and the creators and formats gaining momentum. Creative intelligence examines the hooks, formats, and content angles performing in a niche, giving teams evidence for briefs instead of starting from a blank page.
What's covered today
The graph covers Instagram and YouTube creators today, with TikTok on the way. When a signal isn't available for a creator yet (for example, engagement shows a dash), it means we don't have reliable data for them, not that the number is zero.
Next: Objects & data model.