Launch your first campaign
The job: go from "I have a product" to booked creators and posts you can measure.
When you'd do this: you have something to promote and a rough idea of who you want to reach.
The path
1. Describe your campaign in Discovery. Open Discovery and write a plain-language brief, the way you'd say it out loud: "Lifestyle creators in India for a premium clothing brand." Pick a platform (Instagram or YouTube), and optionally add your website or a few reference files. Hit Start discovery.
mozie reads the brief, shows you what it understood, and asks a few quick questions to sharpen the targeting. Answer or skip them.
2. Shortlist the creators that fit. Each result shows a match score and the reasons behind it, plus followers and engagement. Select the ones you like and Add to Collection to build a shortlist, or Add to Campaign to go straight to outreach.
3. Create the campaign and its brief. Start a new campaign and fill in the brief: objective, target audience, deliverables, content rules, compensation, and so on. Already have a brief written? Paste it and mozie will structure it for you.
4. Add creators and start outreach. Add creators from your collection, then Start outreach. mozie sends from your connected email using a template you can edit first. Replies come back to your mozie inbox. (You'll need to connect an email channel first – see Keep every conversation in one inbox.)
5. Agree terms and sign. When a creator is interested, Send deal terms (fee and deliverables). They accept, counter, or decline. Once terms are set, create and send the contract for signing. Full detail: Take a creator from interested to signed.
6. Collect deliverables and go live. The creator submits their content; you approve or request changes. When it's approved, generate a tracking link for the creator. They add their live post URL, and the deliverable flips to live.
7. See how it did. The campaign's performance view shows spend, clicks, views, engagement, and cost-per-view / -engagement / -click, plus EMV per creator.
Or just ask mozie
"Find 10 lifestyle creators in India for a premium clothing launch and add them to a new campaign."
(See Run mozie from Claude.)
You're done when
Creators are booked, posts are live, and you can see performance per creator.
Good to know: some performance numbers (like EMV) are estimates and are labeled that way. Click-through tracking and automatic post-stat updates are rolling out, so a few metrics fill in over time.